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Digital Marketing

Overview

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. It is the marketing of products or services using digital technologies, mainly on the Internet.

Duration

60 hours

Tools Covered

Search Engine Optimization (SEO)

Page optimization
Keyword Research
Meta Description
Search Engine Algorithms
SEO Tools

Social Media Marketing (SMM)

Social Media Marketing Strategy
Measuring ROI
Youtube Marketing

Email Marketing & SMS Marketing

Customer Acquisition
Strategies
Email Marketing Tool
A/B Testing

Search Engine Marketing (SEM)

Pay Per Click Overview
Market Analysis
Campaign Management
Mobile Advertising
Remarketing

About Course

Topics cover

  • SEM
  • SMS Marketing
  • SEO
  • SMM
  • Email Marketing
  • PPC

Scope in Digital Marketing

Digital marketing is the magic tool for brands and businesses. As more and more entities join the online bandwagon for a wider market-reach, the job opportunities in digital marketing are ever-growing.


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